Best Western International has launched a marketing initiative in order to determine the next Best Western iPhone application feature.

Published: 23 Apr 2010

Best Western International has launched a marketing initiative in order to determine the next Best Western iPhone application feature.

According to the company, one million Best Western Rewards points, equivalent to more than 62 room nights at one of its 4,000 hotels worldwide, are up for grabs for a travel enthusiast who will help the company in determining the next feature for its popular iPhone application, Best Western to Go.

Dorothy Dowling, senior vice president of marketing and sales for Best Western International, said that the company plans to update its app with “interactive, clever and helpful” features that will make traveling easier and even more fun.

Now through June 19, 2010, travellers can visit www.bestwestern.com/iphoneappcontest and cast their vote for the next app feature.

The application was launched in December last year. Via Best Western to Go, one can research and book rooms, personalise trips with stored travel activities and keep friends and family updated along the way via social media sharing capabilities.

In addition to free room nights, Best Western Rewards points can also be redeemed for shopping, dining, and entertainment gift cards, as well as rental car and airline benefits.