Predicting hotel guests’ booking behaviour

Japan’s Solare Hotels & Resorts has implemented a new software application that allows the most up to date analysis of internal metrics plus access to key external data that impacts properties.

Published: 06 Jun 2011

Japan’s Solare Hotels & Resorts has implemented a new software application that allows the most up to date analysis of internal metrics plus access to key external data that impacts properties.

Intouch Data’s (ITD) HotelSnapshot, a web-based application, merges key in-house data sets with external intelligence. According to ITD, based in Australia, the application has been developed to provide the industry with a hybrid product that transcends the barrier of internal versus external influences when predicting future operational trends.

Solare Hotels and Resorts currently has over 75 properties within its portfolio and all are linked to HotelSnapshot.

“The ability to get up-to-date statistics and predict booking behaviour and trends will bring tremendous competitive advantage in optimising yield,” said Tony Virili, CEO, Solare.

Jack Tan, CIO at Solare, said, “When implementing new software we always consider two crucial factors - will the functionality deliver a commercial return for the business and will the interface be user-friendly enough for our staff to ensure a smooth roll-out and transition. HotelSnapshot delivers on both fronts.”

The HotelSnapshot interface can be tailored to accommodate specific user requirements at all levels, from CEO to revenue manager, marketing coordinator and anywhere in between.

Solare Hotels & Resorts will also be the first hotel chain to access HotelSnapshot’s international flight seating capacity, a new expansion of the application and a tool that allows access to real-time trends and historical perspectives that assist hotels in projecting inbound seat capacity up to 90 days in advance. The flight seating data is being sourced from OAG.

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