Costa Cruises to introduce online video FAQs in six languages
Published: 23 Dec 2008
Costa Cruises is to introduce a new section - online video FAQs, providing guidance with answers to the questions most frequently asked by its customers before they go on a cruise.
The video FAQs will be available in six languages and online on all of Costa's websites worldwide by the end of December. The languages are Italian, English, French, German, Spanish and Portuguese.
All of the video FAQs will be available in many settings using the most popular social media channels with tools like mobile video podcasts on iTunes, devices such as the iPhone, iPod Touch and Nano, on YouTube (where a dedicated channel has been created) and Costa Cruises' brand new WebTV.
According to the company, the introduction of a series of video segments takes Costa Cruises' FAQs to a higher level, giving the user direct access in an innovative way to the presentation of real life situations depicting the actual Costa cruise experience. The video FAQs are arranged to enable users to find the answers they are looking for quickly and easily. In the FAQ section, users can view the video clips that go with each question, type keywords into the search engine and find their way around with the aid of the descriptions shown next to each scene.
Costa Cruises Corporate eBusiness & Direct Sales Director Daniele Mancini said, "With the video FAQs we have turned a standard one-way textual message into an extremely attractive communication and marketing engine. Over time, this section of www.costacrociere.it – combined with the many social networking initiatives we are implementing, such as the recently introduced CostaWebTV – will become the most important area of the website, where guests will be able to find all the information they need so they can start to savour the cruise experience before they embark their chosen ship."
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