Online travel agency ebookers.com has released its new destination based iPad app, ebookers Explorer. The app is being described as the world’s “first social media travel guide application”.

Published: 09 May 2011

Online travel agency ebookers.com has released its new destination based iPad app, ebookers Explorer. The app is being described as the world’s “first social media travel guide application”.

ebookers Explorer app pulls together socially-generated content from across the Internet, tailored to the destination the user is looking to explore, and delivers it in a “travel magazine format”. ebookers Explorer allows users to discover the world through the power of social networks by sharing what others are saying, seeing and doing.

Designed to increase consumer engagement in the research phase of the holiday process, the app is described as ‘a real travel magazine for real travellers’.

Flickr photographs, YouTube videos, Twitter tweets, Google blog posts and hotel information from the ebookers website are combined, allowing users to access and share all the latest information about their chosen destination.

Earlier this year, ebookers.com launched a mobile site, pulling together user reviews to help its users choose their next holiday destination.

Digital agency Fortune Cookie has worked with ebookers on this free app.