Hilton HHonors, the loyalty programme for Hilton Worldwide’s portfolio of hotel brands, has surpassed a record 25 million members.

Published: 18 Mar 2010

Hilton HHonors, the loyalty programme for Hilton Worldwide’s portfolio of hotel brands, has surpassed a record 25 million members.

This record number of member enrollments was recently reached with the help of the more than two million new members who joined the HHonors programme in 2009 – the largest enrollment year in the programme’s history.

Additionally, Hilton HHonors enrollment during January and February 2010 increased more than 19 and 18 percent, respectively, over 2009 enrollment levels. These are the highest enrollment levels for the programme during the months of January and February within the last five years.

The company mentioned that even during recessionary times, Hilton HHonors rewarded members with 13 percent more free nights in 2009 compared to 2008 – totaling almost 10,000 free nights per day.

Promotions

Currently, Hilton HHonors is encouraging members to take advantage of its “Have a Night on Us” promotion, which allows members to earn one free night stay for every four stays from now until March 31, 2010 at any of the more than 3,500 participating hotels worldwide.

This offer follows the “Pick a Promotion” in the fourth quarter 2009 that offered members the opportunity to collect double points for all stays in the period or earn 25,000 points for staying four times.