Integrating analytics and site search technology
Published: 16 Sep 2008
Omniture has introduced Omniture SiteSearch, an on-demand solution offering marketers greater control and increased conversion results through analytics-powered site search.
According to the company, marketers can now automatically guide visitors to the highest converting products and most relevant content based on analytics-driven business rules and online metrics.
Omniture SiteSearch optimises the ranking of site search results based on any visitor metric, such as most requested pages, best selling items and entry pages, to improve online business results. In addition, Omniture SiteSearch usage data can be automatically fed into SiteCatalyst to provide detailed reporting of site searches, including the most searched for terms and failed searches. This combination increases the overall site experience -- resulting in greater conversion for businesses and relevancy for customers, added the company.
Omniture SiteSearch was acquired through the recent Visual Sciences acquisition. The company has a patent application pending related to analytics-driven site search.
"Analytics-driven site search is more effective for online businesses because it achieves targeted results based on real data," said Aseem Chandra, senior vice president of product marketing at Omniture.
"Commerce sites can set rules to automatically adjust search results based on shopper trends and seasonality of items, media sites can offer article popularity sorting into the presentation of their search results, and corporate sites can offer better self-service and support by promoting the most frequently sought after support content. Omniture continues to give customers marketing advantages that lead to increased conversion with web analytics as a foundation," added Chandra.
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