196 Bishopsgate has signed an agreement with Living Hotels to promote its fully serviced member apartments to travel agencies and corporate buyers via the GDS and ADS (global and alternative distribution systems).

Published: 10 Jul 2009

196 Bishopsgate has signed an agreement with Living Hotels to promote its fully serviced member apartments to travel agencies and corporate buyers via the GDS and ADS (global and alternative distribution systems).

Living Hotels is a brand specifically designed for apartment stays in partnership with Utell.

The company stated that serviced apartments have always been challenged with market visibility compared to the traditional hotel market which has dedicated representation in terms of rate structure, terms and conditions, property information and service levels on the GDS and ADS. With its offering, Living Hotels intends to shrink this gap.

Robert Savage-Hanford, Hospitality Consultant, Living Hotels said “We know that apartment properties are battling against a number of market barriers. Previously as serviced apartments were not uniquely marketed, every property was perceived as a hotel.”