Flight search site Skyscanner says it has generated downstream revenue of over $1 billion in the last 12 months.

Published: 17 Nov 2010

Flight search site Skyscanner says it has generated downstream revenue of over $1 billion in the last 12 months.

The company says $1 billion figure is a conservative estimate of downstream turnover based on booking referral values multiplied by typical industry conversion rates.

Terming the year as the one that has been marked by strong growth, Skyscanner CEO Gareth Williams, said that 68% of the site’s search traffic now comes from outside the UK.

The company says its revenue for July-September 2010 period topped £3.5 million, up 90 percent year on year. The site attracts over 10 million users per month. While the UK alone accounted for nearly 10 million visitors across these three months, the company says it is the strong international performance that is largely responsible for the company’s continued buoyant growth. Skyscanner receives traffic from over 200 countries worldwide – 30 of those each delivering over 50,000 visitors to the site every month.

Last month, the company had appointed Ray Nolan as its new chairman. Founder of Web Reservations International, the parent company of Hostelworld.com accommodation booking site among others, Nolan last year led the organisation through a $340 million sale.

Nolan joined the company as it prepares for a major push for growth in existing and new markets.