STA Travel launches a click-to-call mobile ad campaign
Published: 05 Nov 2009
STA Travel has rolled out an iPhone focused advertising campaign to engage its target audience of 18 to 30 year olds and drive calls to its contact centre.
The campaign enables the company to capture the attention of an on-the-go demographic. STA Travel has deployed a combination of CPC text and tile ads across AdMob’s network of mobile websites and iPhone applications.
The ads publicise flights to New York, Bangkok, Sydney, Hong Kong, Los Angeles and Auckland and the click-to-call function directs consumers straight through to a dedicated contact centre number. Currently focused on UK consumers, STA Travel may extend the mobile advertising campaign to other territories in the future, including South Africa and the Nordics.
Celia Pronto, Marketing Director at STA Travel, said iPhone offers a “tangible call to action and the ideal opportunity to drive consumers directly through to our contact centre”.
The initiative follows a test campaign run in July and August, which STA says generated more than 1,000 calls to its contact centre.
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Comments
Jim said on 15 Nov 09:
Click-to-call is a smart feature for iPhone apps. And, 18 to 30 year olds are indeed a good demographic for travel. But, I recall reading here on EyeforTravel a couple of weeks ago that a large majority of all travellers have an iPhone or other mobile device -- not just the under 30 cohort.
For airlines, the most likely customers to have an iPhone are business people who are also likely to be interested in leisure travel.
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