Thomas Cook has chosen Pixel Inspiration to rollout out an in-window digital signage network across over 80 of the travel agent's prime UK retail locations.

Published: 24 Nov 2008

Thomas Cook has chosen Pixel Inspiration to rollout out an in-window digital signage network across over 80 of the travel agent's prime UK retail locations.

The digital signage agency will install LCD displays in an additional 67 Thomas Cook locations, following a three-month pilot across 15 outlets including Marble Arch, Birmingham Bullring and Bluewater. The digital displays communicate up to the minute travel, holiday and foreign exchange offers, late deals on flights and cruises as well as information on holiday essentials such as travel insurance and car hire.

The solution will enable Thomas Cook to update the information across its UK store windows instantaneously, offering customers the latest prices and holiday information the minute it becomes available. The content itself is managed by Thomas Cook's head office teams and then approved or amended by each store manager, localising the content for their own market.

Pixel Inspiration provided the end-to-end solution on behalf of Thomas Cook, including hardware, software, configuration, content, installation and support.

Simon Robinson, executive director - Distribution, Thomas Cook, said: "Consumers habitually use the internet to research holidays and seek out the latest and most competitive prices, therefore it's imperative that the information we display in store is up to the minute accurate. Pixel Inspiration developed a compete solution, which not only facilitates this process, but also promotes awareness across the broad range of additional services that we offer."