Thomson to launch a pre-holiday site for customers
Published: 01 Jul 2009
Thomson Holidays is to launch a personal pre-departure website for online customers at the end of the summer.
Named MyThomson, the site’s aim is to enhance customer’s pre-departure experience by providing all their holiday details and information in one place.
To be launched for Thomson’s Premier customers first, the service will then be rolled out to all Thomson online bookers.
Users will be able to view useful information such as the weather forecast for their holiday destination, directions to the airport from their home (powered by Google Maps) and notifications of road-works en-route. Further details about the hotel and destination will also be available, with links to videos and photos.
From the site customers will be able to purchase extras such as UK airport parking, car hire, holiday insurance and excursions in resort.
The dynamic nature of the site means all quotes are personally tailored, for example a customer travelling from Bristol on 18th November for a 7-night holiday, will only be quoted car parking relevant to this trip.
“The idea behind MyThomson was to offer our customers something that would not only be useful in the run-up to departure, but would also add to the pre holiday excitement,” said Jeremy Gidley, CRM General Manager, TUI Travel UK.
“Our research showed that online bookers often wanted even more information about their holiday. Thomson’s ‘holiday countdown’ email programme was a great start, but this new personalised website enables the customers to choose what they want to see when they want, and also provides a lot more engaging features and content.”
“Importantly, we’re not trying to take away the human element – if a customer still has questions unanswered, they are able via MyThomson to email the Thomson resort team in their holiday destination for expert local knowledge and advice,” shared Gidley.
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