Visit Britain launches new social media initiative and offers free UK user generated content to travel partners
Published: 07 May 2009
Visit Britain, Britain’s National tourism agency, will be at TDS Europe 2009 to launch a new social media initiative in partnership with Digital Visitor.
Currently on course to create the largest media library for leisure and tourism in the country, Visit Britain are building a one-stop shop for user reviews, photos and videos of tourism experiences around Britain through Digital Visitor’s white-labelled social media platform, Visitor Review. Furthermore, Visit Britain are looking to partner with businesses who want to utilise this content to enhance their own marketing – free of charge.
“We want to offer travel organisations promoting Britain a media stream of our reviews, photos and videos”, Comments Justin Reid – Head of Online Marketing for Visit Britain. “UGC has been shown to increase browse time, bookings and online interaction and if we can entice more people to come to the UK using innovative media marketing like this, then this is a win win for Visit Britain and our tourism providers.”
TDS Europe 2009 is taking place on 19-20 May at the Business Design Centre in London. To register for the free exhibition and seminars taking place at the Summit, click here
Visit Britain will be located at the Digital Visitor stand and will be exploring opportunities with interested organisations to provide this content – free of charge. To take advantage of this opportunity please visit stand 7 to discuss this opportunity with either Visit Britain or Digital Visitor. To arrange a meeting at the event please contact Anthony@digitalvisitor.co.uk. Appointments will be limited so please book early to avoid disappointment.
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