VisitBritain, the national tourism agency, has launched a new website that gives customers from around the world a unique opportunity to be inspired to come to Britain.

Published: 17 Jun 2010

VisitBritain, the national tourism agency, has launched a new website that gives customers from around the world a unique opportunity to be inspired to come to Britain.

The site, in development for a year, is a key part of VisitBritain’s digital strategy using social media, online content and mobile to enthuse potential visitors to Britain.

The agency stated that VisitBritain.com will be its main platform for communicating with its customers, focusing on serving up dynamic and personalised content tailored to the country the visitor comes from and written in their language.

With 95 percent user generated image content throughout, the new version of visitbritain.com will provide an immersive, multilingual online experience, including the latest social media platforms and magazine-style travel features.

VisitBritain recognises that social media has become crucial in the way families decide which holiday to go on, and so syndication and aggregation are enabled within the site so that all content is available across a wide range of travel sites and blogs.

Laurence Bresh, director of marketing, VisitBritain said that the new website is key to delivering agency’s strategy to inspire visitors to visit Britain before, during and after the Olympic Games.

SapientNitro was selected to design VisitBritain’s new online experience.