Starwood Hotels & Resorts Worldwide’s Aloft has partnered with Foursquare, a mobile application and website that lets users to experience new things, and rewards them for doing so.

Published: 13 Dec 2010

Starwood Hotels & Resorts Worldwide’s Aloft has partnered with Foursquare, a mobile application and website that lets users to experience new things, and rewards them for doing so.

On Foursquare’s site, Aloft’s tips page will feature smart, branded tips on destinations, along with exclusive promotions at Aloft’s buzzing w xyz bars across the country.

From now through January 18, 2011, Foursquare users who check into participating Aloft Hotels for the first time will receive a 20 percent discount at the w xyz bar.

Foursquare lets users "check in" to a place when they're there, tell friends where they are and track the history of where they've been and who they've been there with. It allows users to “check in” online at different venues, broadcast their location with friends on sites like Twitter and Facebook, and access insider tips on the places they visit.

Brian McGuinness, senior vice president of Specialty Select Brands for Starwood, said, “Since Aloft guests always want to know what’s happening before everyone else does, Foursquare is a perfect vehicle to share the inside track on a property, our bars, or a destination.”

Aloft recently became the first hotel brand to launch a sweeps using digital tags as entries; by scanning tags scattered around participating Aloft hotels throughout the U.S. and Canada, guests became eligible to win a VIP trip to an exclusive music showcase, Aloft-sponsored “Live in the Vineyard,” in November.

Via Facebook, Aloft also became the first hotel brand to “break” a new recording artist with its much-talked-about Project: Aloft Star contest..