MakeMyTrip adds rail bookings

Home » indian-sub-continent » MakeMyTrip adds rail bookings

Published: 29 Jun 2009

Online travel agency MakeMyTrip.com has added rail bookings to its portfolio of services.

The new rail booking engine has been developed on the basis of an extensive usability test and interactions with customers.

“This is the first time in India that customers can book return trips for train tickets, which we believe is a key differentiator in terms of features. With this MakeMyTrip becomes the first travel company to offer complete travel solutions. Rail travellers can look forward to exciting offers and good times ahead,” said Sachin Bhatia, co-founder, MakeMyTrip.

Online rail booking grew by 100 percent last year. According to a release, 25 percent of rail tickets (about 200,000 a day) are booked online now.

Indian Railway Catering and Tourism Corporation Limited (IRCTC) reportedly did 19 million transactions in 2007-08 and 38.7 million (estimated 75 million passengers) in 2008-09. Of the latter 5.3 million transactions (sales $100 million) were conducted in March 2009 alone.

Comments

Post new comment

Upcoming Conferences & Reports

Social Media Strategies for Travel 2010

March 24-25, San Francisco

Now in its 3rd successful year this is the only event to be focused 100% on the profitable application of social media in the travel industry. Find out how to drive maximum return on your social media initiatives - we guarantee no stone will be left unturned!

European Online Travel Report 3rd Edition

2009-2010

This comprehensive report will help you understand the incredibly complex European online travel market and allow you to pinpoint specific growth opportunities for your travel company.

Sales Management in Travel and Hospitality

17-18 June 2010

As the travel consumer continues to demand more, sales teams need to perform to higher expectations than ever. This two day industry conference will provide all the necessary ingredients to learn how to thrive by using the latest technology, communications, strategies and motivational techniques, along with advice on hiring, training and working with other sectors within the company to improve sales.

Travel Distribution Summit Asia 2010

April 28 - 29th, 2010

Asia's trusted meeting place for all travel distribution, marketing/sales and revenue professionals.

Travel Distribution Summit Europe 2010

17-18 June 2010

Taking the 4 cornerstones of travel commerce and placing them under one roof. Over the last 12 years, this event has consistently addressed the key issues facing the people who market, distribute, price and sell travel. It's also the best place to meet the partners and make the deals that will ensure your company becomes, or remains, an industry success story.

Online Marketing Strategies for Travel 2010

1st Week June, Miami

A must-attend event for all travel marketers. Hear real life case studies from top travel brands who have used powerful, innovative marketing strategies to boost travel sales – even when times are tough.

Online Marketing & Social Media Strategies for Travel Summit 2010

5-6 October, Andels Hotel, Prague

Formerly known as the Sales & Marketing in Travel Summit, this well established event examines key strategies to engage customers in the new media landscape. Join top travel brands who’ll share insightful case studies, best practices and ideas!

Travel Distribution Summit North America

13-14 October, 2010 - Chicago

Now in it’s 12th successful year, this is THE travel industry event where the North American online travel industry meets to network, share fresh industry knowledge and learn profitable new strategies.

Travel Distribution In-house Research and Training

Available Now

Access video footage from the world’s biggest meeting of online travel and travel distribution execs. Includes more than 50 conference talks, slides and panel debates. Topics covered include online travel strategies, revenue management and ancillary revenue.