Travelocity Global acquires Travelguru

In a major development in the Indian online travel market, Travelocity Global has acquired hotel distribution network, Travelguru.

Published: 19 Aug 2009

In a major development in the Indian online travel market, Travelocity Global has acquired hotel distribution network, Travelguru.

The acquisition, which will expand Travelocity’s online travel business in India, will help the firm access more than 4,000 hotels in India, said Roshan Mendis, regional vice president of Travelocity Asia Pacific.

The firm did not disclose financial details of the deal.

Synergy

Travelocity forayed into the Indian market is early 2007. At the time of launch, Mendis had told EyeforTravel.com: “Our strategy in India relies on driving hotel sales from day one, so you can expect that hotel sales to be, and remain, a very important part of our product suite to Indian consumers, and therefore to our business in India, for the long term.”

For its part, last year in November, Travelguru chose to tie-up with travel search engine iXiGO.com for all airline searches and bookings. At that time, it was shared that travellers using Travelguru’s flight search functionality will be able to compare offers from airlines, and book them directly on airline sites by clicking on links on the results page. Travelguru chose to go ahead with this arrangement in order to focus on its core strengths, that is, hotel bookings and holiday packages. The move also allowed the company to trim down costs.

Read more: Travelocity India, Travelguru

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