Facebook to address the US online travel industry
Published: 07 Jan 2010
Facebook will join the exciting line of top travel brands at EyeforTravel’s Social Media Strategies for Travel 2010 conference which will be held in San Francisco, 24-25 March. With over 300 million users, the leading social networking site consistently tops Western world rankings as the number 1 most visited social networking site and plays a dominant role in the ever-changing social media landscape.
Facebook’s far reaching audiences have long provided an attractive platform for companies to experiment with engaging new customers, increasing brand awareness and brand interaction. There have been many interesting case studies published in the media detailing the innovative ways companies have used Facebook’s diverse features and the degrees of success that they have experienced.
Many US travel companies have recognised the need to have a Facebook presence and are devoting an increasing amount of resources towards it. Making their presence meaningful and understanding how customers prefer to use Facebook however is still (according to EyeforTravel Research) a key challenge. Other industries such as retail have frequently taken the lead in this area and there is much for travel companies still to learn.
A leading representative from Facebook will be presenting on a session examining how to get the most out of valuable time and resources invested in social media. Following their presentation the audience of senior travel professionals will have their chance to ask questions.
For all enquiries regarding the event please contact gina@eyefortravel.com or visit http://events.eyefortravel.com/social-media/
Comments
Jim said on 9 Jan 10:
Both Facebook and EyeforTravel are to be commended for scheduling this presentation at the upcoming travel conference. Social media has rapidly become a dominant force on the web and Facebook is the undisputed leader. Yet, despite all the traffic, it is still unclear as to how social media can benefit travel and tourism.
Very few people doubt that social media is important, but the big question is how to tap into this phenomenon and sell air tickets and hotel bookings.
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