Gowalla ties up with Travel Channel
Published: 09 Mar 2010
Gowalla, a location-based social networking service, has signed a new agreement with Travel Channel for the integration of proprietary Travel Channel content into its service.
The first content integration will focus on the new series, Food Wars, a new Travel Channel offering where blindfolded participants choose sides to determine “Who Makes The Best Dish In Town”.
Food Wars pits the nation’s most famous culinary rivals against one another for a final showdown, where a blind taste test will settle the debate. Locations used in the series will be integrated into the Gowalla platform and Gowalla users will be able to check in and find specific show information, along with the details of the culinary showdown that was filmed there, pick up Items specific to the show, and be awarded specially created passport stamps.
Gowalla has also introduced a native application specifically designed for Android operating system.
In late 2009, Gowalla launched a mobile website for Android users with some limitations. The new native application has additional features and more accurate location data through its use of Skyhook Wireless’ SDK.
Gowalla for Android is available for free.
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