Trackle has launched a new service, called Trackle It, that can be added to any site to help users track information and items that they care most about.

Published: 22 Apr 2009

Trackle has launched a new service, called Trackle It, that can be added to any site to help users track information and items that they care most about.

It works like a “customised RSS feed” that enables users on participating sites to receive and share notifications about personalised information, such as price drops, new user-generated content, product messages, etc.

Users choose their preferred communication method to receive alerts, such as email or SMS; and can also share content on Digg, Facebook, Twitter or other social networks.

How it works: Website owners can freely add a “Trackle” button to their site within minutes or hours depending on the depth of information needing to be tracked, or degree of customisation they require for their site. Additional features such as collecting customer marketing data/statistics, generating email communications or extending communications to Facebook, can be set up in minutes or offered on a customised basis.

Related links: RSS, Widget, social networks