TravelCLICK has developed a new, personalised strategy and service offering - Social Marketing Optimisation (SMO).

Published: 22 Jun 2009

TravelCLICK has developed a new, personalised strategy and service offering - Social Marketing Optimisation (SMO).

The service is designed to open the door to online communities, engage consumers in interactive conversations, and drive traffic from numerous marketing channels.

The SMO service will target the most appropriate sites, based on the hotel’s target guest demographics.

“Networking will be the second-most popular online activity by 2012,” said Aleck Schleider, VP, Internet Marketing Solutions at TravelCLICK. “It will overtake shopping and surpass communications like email. So hoteliers have no choice but to understand the channel quickly—or be left behind.”

“The worse thing a hotel can do is rush into social marketing without doing the research to understand what sites attract your guest profile and what content potential guests are looking for. Education is key,” added Schleider.

Read more: social media marketing

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