New social media application to raise awareness of European rail travel

A new social media application for Rail Europe has been unveiled. The application, Travel Comparator, has been designed to enhance travel planning and bookings, strengthen corporate branding and increase user generated content.

Published: 29 Sep 2010

A new social media application for Rail Europe has been unveiled. The application, Travel Comparator, has been designed to enhance travel planning and bookings, strengthen corporate branding and increase user generated content.

Developed by San Diego, CA-based online marketing agency BusinessOnLine, the “Facebook-based” application gives travellers the means to make well informed decisions by instantly comparing travel times via air, train or car between European cities. In addition, the app links back to Rail Europe’s website and Facebook discussion forum allowing travellers to book fares, communicate with Rail Europe representatives and share routes and stories with other travellers and friends.

It is being highlighted that travelling by train offers city centre to city centre connections in Europe. Plus, it is often the best choice in terms of time and cost savings. But outside of Europe, there is not much awareness about such benefits. Hence, the new application has been worked out.

The app utilises multiple application programming interfaces from sites such as Kayak.com and Google Maps to determine travel times, taking into consideration key factors such as transportation time between airport and city centre.

 
 
 

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