Google has introduced technology that enables it to incorporate real-time updates by users of those social networks into its main search results.

Published: 08 Dec 2009

Google has introduced technology that enables it to incorporate real-time updates by users of those social networks into its main search results.

The new feature will also include updates from Twitter and the social networks of MySpace and Facebook.

“Information is being created at a pace I have never seen before and in this environment, seconds matter,” said Google fellow Amit Singhal. “There is so much information being generated out there that getting you relevant information is the key to the success of a product like this. It’s all about relevance, relevance, relevance.”

Twitter messages and other fresh content streamed into a box on Google’s main search page in a demonstration of the new feature, which will be rolled out at all English-language search sites in the coming days. Google is planning to incorporate real time search in other languages beginning early next year, according to Singhal.

As per the information available, updates from Twitter will be included right away, while those from Facebook and MySpace are not expected to be integrated into results until the new year.

Google is working on a standard software interface Facebook and MySpace can use to stream updates to the Internet search titan in real time.

Google will only display updates from Facebook Public pages, “fan pages” used by celebrities, athletes and other high-profile people interested in firing off text messages to large numbers of followers.