InterContinental Hotels Group links up with Google Earth
Published: 14 Oct 2008
InterContinental Hotels Group (IHG) has introduced a new online tool that combines Google Earth technology with a special IHG hotels file.
Visitors to IHG's website or http://www.earth.ihg.com/ can download this tool for free.
With this tool, IHG, which has seven hotel brands, intends to "make it easier to plan and book an IHG branded hotel room anywhere in the world in just a few clicks".
According to IHG, once the file is downloaded, guests can home in on their destination city, town or landmark, see where any one of the more than 4,000 IHG branded hotels are located in relation to their travel needs and book their hotel room directly from the trip planning tool - and all at the same time.
The tool enables guests to: See local weather conditions and traffic updates; See their hotel in 3-D to view and navigate roads around the hotel and beyond; and Pinpoint local "places of interest" at their destination.
"Travel today is a bit harder than it used to be and we constantly strive to use technology in unique, but simple, ways that allow us to delight our guests and deliver an improved guest experience even before they arrive at our hotels. Using innovative technology to give guests the ability to see where they are going before they book will make their travels a little bit easier," said Bryson Koehler, IHG's Vice President, Revenue and Guest Technology
Comments
Pitkin said on 17 Oct 08:
This looks like a very good idea. However, I clicked on the link to the IHG website and I could find nothing about this Google Earth service. I went to all the major sub-pages from the links at the top of the home page and still found nothing.
Perhaps the marketing team is running faster than the programming team.
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