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Travelocity’s business hasn’t dropped off as fast as travel generally, according to its president and CEO Hugh Jones.

Published: 20 Apr 2009

Travelocity’s business hasn’t dropped off as fast as travel generally, according to its president and CEO Hugh Jones.

According to a report filed by star-telegram.com, for the company, the sales of package deals have experienced single-digit growth since the beginning of the year.

“We’re changing our message to be relevant to this environment,” reportedly said Jones.

Travelocity has revamped its main Internet page to focus more strongly on bargains and vacation deals. It had recently launched its new toolbar, Travelocity Community Toolbar, offering the most up-to-date information on the best vacation packages and the lowest prices

Jones said the firm has put together packages with substantial discounts from airlines and hotels for prime vacation spots like Orlando, Fla.; Las Vegas; and Europe.

High-end hotels are particularly interested in unloading cheap rooms through packages, because the price of the room isn’t broken out for the consumers, Jones said.

“A lot of these four- and five-star hotels don’t want you to see a $69 room on their website,” he said. “It undermines their high-end brand.”

Last month, Travelocity had launched its “Fee-Free, Worry-Free Travel” promotion that eliminates Travelocity flight booking fees for all domestic and international flights.

Related links: Travelocity

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