STA Travel to go for a new look and broader product range
Published: 18 Nov 2008
STA Travel is getting ready for a new look and broader product range in addition to the free-spirited adventure on which the company was originally based.
STA Travel's MD David Burns said that the travel specialist for students and young adults is gearing up for a brand refresh programme. The STA Travel name will stay the same however changes will include a new logo, new website, a new shop design as well as an enhanced product offering to incorporate the needs of the changing market.
The programme is expected to be rolled out during 2009.
"Our global research tells us that while some students and young adults find the concept of free-spirited travel romantic, the majority actually find the process of finding the right trip and making the travel arrangements stressful," Burns said. "The ideals on which travel businesses such as STA Travel were founded in the 1970s, like venturing into the unknown and independent rebellion, are less predominant today."
"STA Travel has recognised that in this over-structured world where free time is more highly prized than ever, many passionate travellers are craving shorter, more structured trips as well as experience-based holidays. For today's students it's not about getting lost, it's about finding their way and adding something to their lives," he said.
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