Traveller confidence is on the rise: report

Travelocity’s first-ever Traveller Confidence Report shows that decreasing airfares and lower hotel rates have positively influenced 96 percent of overall respondents’ summer travel plans, inspiring stronger travel intentions for the season ahead.

Published: 03 Jun 2009

Travelocity’s first-ever Traveller Confidence Report shows that decreasing airfares and lower hotel rates have positively influenced 96 percent of overall respondents’ summer travel plans, inspiring stronger travel intentions for the season ahead.

The online travel company’s most recent poll shows a dramatic increase in travel intentions, indicating traveller confidence is on the rise.

Highlights from the report include:

  • Travellers planning to increase travel in 2009 is up significantly, with 21 percent planning to increase travel when asked in April 2009 compared to only 10 percent planning to increase travel when asked in November 2008.
  • Travellers planning to decrease travel in 2009 is down significantly, from 34 percent in November 2008 to 24 percent in April 2009. Travellers are also more likely to decrease budgets as opposed to cancelling vacations completely.
  • When asked how lower prices would impact travel plans, 25 percent said lower airfares would allow them to take a trip they had not expected, while 18 percent said lower hotel rates would allow them to stay at a hotel with higher star rating.
  • Two-thirds of respondents report their summer travel budgets will remain the same or increase as compared to summer 2008. Of the one-third planning to reduce budgets, the vast majority will do so by 50 percent or less.
  • “Travelocity predicted 2009 would be the ‘year of the travel deal,’ and so far, that prediction has been correct,” said Genevieve Shaw Brown , Travelocity’s senior editor. “Until now, whether or not travellers would take advantage of these deals has been the subject of much speculation. The Traveller Confidence Report indicates travellers do intend to jump on these deals.”

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