A report has highlighted that Travelocity is hoping that its new `dynamic toolbar satisfies some of the same goals many brands have for social media efforts’.

Published: 19 Mar 2009

A report has highlighted that Travelocity is hoping that its new `dynamic toolbar satisfies some of the same goals many brands have for social media efforts’.

Travelocity aims to build its brand and foster customer engagement and loyalty through the new offering, launched yesterday, said Travelocity Online Advertising Senior Patricia Lestig, according to clickz.com.

The report added that the toolbar has more capabilities than a Twitter account or the average Facebook page. It will serve up the site's latest flight and hotel deals, exclusive promotional codes, and flight status information, in addition to tools that might come in handy while traveling, such as a language translator and currency converter. Travelocity also aims to distribute its company blog posts via the toolbar.

Using the toolbar platform, enabled by Conduit, Travelocity can update promotions, news, and other content throughout the day. The travel firm plans to promote the toolbar through Facebook, Twitter, e-mail, and search ads, along with display advertising on their own site and blog.

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