News in tourist-boards-and-dmos:
VisitBritain ties up with BA, easyjet for a new campaign
Published: 26 Jan 2010 (0 comments)
VisitBritain has tied up with British Airways and easyJet to encourage visitors to travel to cities across the country.
Tourism Authority of Thailand to make use of Twitter and Facebook
Published: 22 Jan 2010 (0 comments)
The Tourism Authority of Thailand (TAT) has launched new Twitter and Facebook campaigns, offering Thailand-related travel information to the public.
Mexico tourism board to use social media to combat negative publicity
Published: 04 Nov 2009 (1 comments)
Mexico’s tourism board, the Consejo de Promocion Turistica de Mexico, SA de CA, is collaborating with Latino social network Quepasa Corporation for an online initiative.
California Tourism introduces user-generated “Fives”
Published: 22 Sep 2009 (0 comments)
California Travel and Tourism Commission has launched user-generated content online through a programme called California Fives.
UK government criticised for APD
Published: 04 Aug 2009 (0 comments)
The World Travel & Tourism Council (WTTC) has stated that the UK government’s decision to increase the Air Passenger Duty (APD) for departures from UK airports from November shows that it continues to underestimate the economic importance of travel and tourism.
VisitBritain teams up with easyBus
Published: 14 Jul 2009 (0 comments)
VisitBritain, Britain’s National Tourism Agency, has teamed up with easyBus to help promote Britain as a great value destination to European travellers.
How can travel companies navigate the minefields of the new social media landscape?
Published: 09 Jul 2009 (1 comments)
There's no doubt that the rapidly changing social media landscape has had a profound effect on consumer behaviour across the European travel industry. The arrival of a ‘new marketing age’ where consumers are more informed than ever and increasingly seek relationships with companies, mean that travel customers are now looking at travel products and services through new lenses.
0 to 7,000,000 in few years – consumers accessing Travel sites via mobile browsers soars – But is that the only story?
Published: 02 Jul 2009 (1 comments)
The number of consumers accessing information and services via their mobile browsers hit a record high for many markets by the end of last year. The US in particular has experienced phenomenal growth with an increase of almost 62% during 2008 (m:metrics).
Mexico marks $90m for new ad campaign
Published: 28 May 2009 (3 comments)
Mexico has launched a $90 million campaign to revive its tourism industry.
Visit Britain launches new social media initiative and offers free UK user generated content to travel partners
Published: 07 May 2009 (0 comments)
Visit Britain, Britain’s National tourism agency, will be at TDS Europe 2009 to launch a new social media initiative in partnership with Digital Visitor.
