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EFT news

How engagement through Social Media affects the bottom Line

Published: 09 Feb 2010 (0 comments)

A study released last year indicated that the most valuable brands in the world are experiencing a direct correlation between top financial performance and deep social media engagement.

Kerris Bright to join BA as head of global marketing

Published: 09 Feb 2010 (0 comments)

British Airways has appointed Kerris Bright as head of global marketing. She will report to sales and marketing director Andrew Crawley.

Travelzoo adds 85,743 new subscribers to its UK publications in Jan

Published: 09 Feb 2010 (0 comments)

Online measurement company Experian Hitwise ranked Travelzoo first out of 7,986 travel brands for visits from email in January 2010, thanks to the Travelzoo Top 20 newsletter.

IHG eyes discontented Hilton loyalty programme members

Published: 09 Feb 2010 (0 comments)

InterContinental Hotels Group plans to capitalise on Hilton Worldwide’s recent decision to raise the number of loyalty points required for a free hotel stay.

Mobile operators join hands to launch mobile media metrics in the UK

Published: 08 Feb 2010 (0 comments)

The GSMA and comScore, in partnership with operators O2, Vodafone, Orange, T-Mobile and 3UK, have confirmed the official UK launch of the GSMA Mobile Media Metrics (MMM) product, a census-level solution for mobile media reporting.

Concept design for a hotel in the sky unveiled

Published: 08 Feb 2010 (0 comments)

Design and innovation company Seymourpowell has shared details of its visionary transportation concept, Aircruise.

Trek America to encourage travellers to share their experiences

Published: 08 Feb 2010 (0 comments)

KMP Digitata has formed a partnership with TUI Travel plc and Trek America.

How positive is the outlook for mobile advertising?

Published: 05 Feb 2010 (0 comments)

Insight: Advertising on mobile devices

Sabre’s new solution to simplify agency operations

Published: 05 Feb 2010 (0 comments)

Sabre Travel Network has announced a global pilot of a new travel agent workflow solution.

Study indicates a decline in blogging among teens

Published: 05 Feb 2010 (1 comments)

A study released by the the Pew Research Center’s Internet and American Life Project has indicated that blogging has dropped among teens and young adults while simultaneously rising among older adults since 2006.

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Asia's trusted meeting place for all travel distribution, marketing/sales and revenue professionals.

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