Haven Holidays ties up with JDA, looks to maximise its Holidays Division turnover

Published: 05 Oct 2007

According to JDA, the key objective is to maximise turnover within the Holidays Division of Haven Holidays, the United Kingdom’s leading holiday parks operator. In recent years, the company’s manual revenue management techniques have faced capacity constraints and rapidly changing demand patterns. The decision to select JDA technology to increase revenues was seen as a logical extension to current practices.

“As part of our constant drive to improve the quality of our 36 holiday parks, we continue to invest many millions of pounds every year in improving our estate both physically and aesthetically,” said Neil Davies, Head - Commercial at Haven Holidays. “These redevelopments have resulted in available capacity for the holidays business that remains relatively static. Therefore, future increases in turnover will largely be generated by increasing margins rather than volume. The adoption of state-of-the-art technology is crucial in enabling us to achieve our financial goals.”

Haven Holidays manages thousands of holiday packages, many of which have differing associated cost structures that can add complexity to the challenge of maximizing tariff.

“This makes the revenue management of each park extremely challenging,” Davies said. “JDA’s expertise in the implementation of revenue management solutions across various sectors of the industry should ensure that we unlock the potential that exists within the holidays business. With more than half a million holiday packages sold each year and an increasing tendency to book late, it’s crucial that we react immediately to any change in demand and adjust prices accordingly.”

JDA’s Group Vice President of Revenue Management, Andy Archer, said, “The holiday business today is becoming increasingly complex, both in terms of the sheer number of available options, as well as the array of prices and promotions that make the industry such a competitive one. It’s impossible to manage such volumes of information without technology, and revenue management systems are proving their worth by making sure that revenues are always maximized. JDA’s Tour Revenue Optimizer solution is agile enough to be able to address the requirements of more specialised companies, such as Haven Holidays, as well as the larger and more complex trading models of operators like TUI UK. ”

Comments

You must be logged in to post comments.

Upcoming Conferences, Events & Reports


EyeforTravel Research & Reports

01/07/08

Latest data & analysis for the worlds online travel markets - NEW European Online Travel Report 2008, India, China, Russia...

Sales and Marketing in Travel Asia Pacific 2008

29-30 July, Shangri-La Hotel, Sydney, Australia

In an increasingly competitive travel marketplace it has never been so vital to secure a robust sales and marketing strategy. Get it right and take advantage of record growth in the region - this conference will show you how!

Travel Distribution Iberian Peninsula

17-18 September, Barcelona

The Travel Distribution Iberian Peninsula comprises of the best in Online marketing, Travel Distribution, Web 2.0, Destination Marketing, Ancillary Revenue and the most important factors that are transforming Spain and Portugal into one of the most lucrative in Europe and the World (held in Spanish and English).

Travel Distribution and Sales China 2008

Beijing, 24 - 25th September 2008

Create a distribution and online sales strategy to capitalise on the maturing Chinese online consumer. Grow your post Olympic market share.

Online Travel Market Russia 2008

Moscow, 24-25 September 2008

This conference will bring together developments in Russia and from the international markets to examine how hotels, airlines, tour operators and travel agents can maximise profits in this expanding market using new technologies and methodologies.

Travel Distribution Summit North America

Caesars Palace, Las Vegas 1-2 October 2008

America's annual meeting place for hundreds of senior travel marketing, distribution and technology professionals. The highlight being the Travel Distribution Executive Conference which attracts the crème de la crème of the travel industry.

Ancillary Revenue in Travel USA 2008

Caesars Palace, Las Vegas 1-2 October 2008

Our new event is guaranteed to show you how to add substantial profits directly to your bottom line. Learn directly from hotels and airlines who have sucessfully developed Ancillary Revenue programs.

Revenue Management and Pricing in Travel USA 2008

Caesars Palace, Las Vegas 1-2 October 2008

Senior travel executives involved in pricing and revenue management convene for an annual update on the latest RM techniques. This event grew dramatically last year.

Social Media Strategies in Travel Europe 2008 (Part of the Sales & Marketing in Travel Europe Summit)

Munich, 14 - 15 October

Social Media and user-generated content are revolutionising online marketing, opening up exciting new ways to raise brand awareness and adhere to customer expectations. Attend this inaugural event for the European region and find out how real travel companies are implementing and managing Social Media and Web 2.0 features. The event will be held as part of the Sales & Marketing in Travel Europe Summit held annually in Berlin.

Online Sales & Marketing in Travel Europe 2008 (Part of the Sales & Marketing in Travel Summit Europe)

Munich, 14 - 15 October

Europe's annual event for travel marketers returns for a 7th year to provide you with key insight into the latest best practices to market and sell your travel product to the dynamic European market. Twinned with our inaugural 'Social Media Strategies in Travel Europe' conference the event is guaranteed to give you the real-world advice and the competitive edge you need to boost sales in Europe's increasingly crowded online marketplace.

Travel Distribution Japan 2008

Tokyo, Conrad Hotel, 29-30 October

The global trend in online travel is now hitting Japan in a big way. The internet is re-defining the way your customers research and book travel, and creating a whole host of critical business issues, challenges and hurdles to overcome. This conference is an opportunity for you to explore best practices to help you distribute your travel product in Japan and gain the contacts you need to succeed!

Mobile Technology in Travel@WTM 2008

11th November 2008, World Travel Market, ExCel, London

Mobile is a force you can no longer ignore. This groundbreaking event cuts through the hype and presents you with proven strategies to make money, engage customers and foster loyalty form this innovative channel. Hear from top travel and mobile companies on how to take a first-mover advantage. You know mobile is causing a stir - it's time to do something about it!

The Travel Leadership Forum@WTM 2008

12th November, World Travel Market, ExCel, London

The Travel Leadership Forum: Evolution of Online Travel brings together the online travel leaders from around the world to discuss the changing face of online travel. Only the most senior and innovative executives are being handpicked to share their expertise during keynote presentation, topical discussion and thought provoking debates. The Forum is the essential meeting place for executives within the online travel space - don't miss out on this unique opportunity to join the travel elite!

Online Content and Conversion Strategies@WTM 2008

13th November, World Travel Market, ExCel, London

Online Content and Conversion Strategies is a conference designed with a single purpose: to show you how to drive conversions using compelling online content. With so many options to improve your site and engage your customer the task can often seem daunting. That's why we have brought together the top performing web experts to show you what information, media and functionality will turn a looker into a booker.

Travel Distribution Central Eastern Europe 2008

19-20 November, Angelo Hotel, Prague

A unique conference for leading travel distribution, marketing and pricing executives to discuss the latest trends, challenges and opportunities in this highly fragmented yet rapidly growing travel market.

Travel Distribution Summit India 2008

26-27 November 2008

The annual meeting place for India's online travel industry. The Indian online travel market is reaching a critical point in its evolution. Whilst the opportunities are huge, challenges and obstacles to growth must not be under-estimated. Attend this event to formulate the partnerships and strategies you need to succeed in India

Revenue Management & Pricing in Travel Europe 2008

Munich, 2-3 December

In a period of economic uncertainty it has never been more important to re-visit your revenue and pricing strategies. Hear from top travel companies on how they plan to optimise revenue during this tricky period. This unique annual conference attracts Europe's leading revenue and pricing in travel experts and provides you with the key insight you need to benchmark your strategy and stay ahead of your competitors. Visit the conference website to find out how you can be a part of it!