Free travel content model hugely popular amongst travel companies around the world – 2 million downloaded guides in little over
Published: 13 May 2007
Fastcheck travel guides give travel suppliers the possibility to offer high quality travel content to current and potential customers, free of charge for everyone. The business model seriously challenges the existing licensing of content model.
The Internet has changed the face of travel distribution and how consumers research and book their travel. High quality destination information is now a necessity to help win the battle for the customer. Fastcheck Travel Guides business concept is to supply regularly updated content, free of charge to consumers and travel suppliers. Fastcheck is the exclusive supplier of online downloadable travel guides to leading travel brands such as Ryanair, Germanwings, Air Berlin, Transavia, Sterling, Brussels Airlines, Virgin Express, Alitalia, Cathay Pacific, Virgin Blue and JetStar for example and now cover almost 15% of the world’s airline passengers through their partners.
After only 1 year in business the world’s leading supplier of free downloadable PDF travel guides reached 2 million downloads in May 2007. With over 1000 guide variants for more than 285 destinations worldwide it is easy to see how we have reached these numbers. An added bonus is that the guides are written in up to 21 languages. All guides are published on www.arrivalguides.com.
“We are catering for what the modern traveler is demanding – a high quality, up-to-date travel guide containing all the information needed for the city break”, says CEO Ola Zetterlof. The fact that the guides are written by renowned local journalists and provided free of charge for the consumer will only add to the value.
Low cost airlines and many other travel related suppliers have quickly caught on to the popularity of the guides and the possibility of being able to offer high quality content to their travelers. Fastcheck currently supplies travel guides to most of Europe’s low cost carriers, as well as virtual travel agencies, hotel chains and other leading travel brands.
The popularity and unique demographic of the guides readers as a target group for advertisers makes it possible to offer the product to consumers free-of-charge. In a very short time, travel related brands such as Samsonite, Hertz, Travelex and Mondial have seen the unique possibility to reach travelers when they are planning their trip.
If you are interested in supplying these guides to your consumers, to advertise or if you are a destination organization (DMO) to get a guide of your destination published in Fastcheck’s network, please visit our stand at the “Travel Distribution Summit Europe’07” in London on the 23rd to 24th of May. Alternatively contact:
Magnus Aideborn
Marketing Director (Advertising Sales)
+46-31-7608880
magnus.aideborn@fastcheck.se
Adrian Leben
Sales Director (New Partners)
+46-31-7608881
adrian.leben@fastcheck.se
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