Abacus strengthens its LCC content, signs up Firefly
Published: 14 Mar 2008
Travel facilitator Abacus International has expanded its low cost carrier airfare content with the first GDS partnership with Malaysian low cost carrier, Firefly.
Firefly is based in Penang at the northern region, and Subang in the central region. A subsidiary of MAS and dubbed Malaysia's first community airline, Firefly began operations in April 2007 and currently flies to eight destinations in Malaysia and Thailand.
Firefly's Managing Director Eddy Leong said, "As we are working with our parent company, Malaysian Airlines, on an expansion programme it is vital that we have reliable and broad-reaching distribution channels. Abacus provides us the best reach in the Asian region."
All 15,000 Abacus-connected travel agency locations will be able to access Firefly's content through the Abacus Whiz system.
Abacus International's Vice President for North Asia and Content Marketing, Patrick Lai said: "Firefly flies to popular regional tourist destinations like Penang, Koh Samui and Phuket, at competitive fare pricing. With its impressive growth last year and the increased consumer demand for its low fares, Firefly is an important addition to the airfare content available on Abacus Whiz."
"In a highly competitive travel environment, Abacus' number one priority is to assist travel agents to increase their efficiency for enquiries, bookings and ticketing, ultimately saving them time and increasing their revenue streams by providing seamless access to the broadest possible range of travel content," said Mr Lai.
Abacus already distributes fares from LCCs Air Asia, Jet Star Asia and India's Deccan.
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Pitkin said on 14 Mar 08:
Abacus is an interesting company and well worth watching. It was announced last month that CEO Don Birch will be retiring.
Starting in a couple of weeks, the new Abacus CEO will be Robert Bailey. The press release announcing Mr. Bailey's arrival said that he was with SITA for six years and then 11 years with Galileo. What changes, if any, does he have in mind for Abacus? It could be interesting.