American Airlines launches application on Facebook platform

Published: 25 Mar 2008

American Airlines has launched Travel Bag, an application on Facebook Platform that makes it easy for users to share travel experiences with friends in their network.

The initiative, which will enable travelers to offer and read reviews and comments and create countdowns for upcoming events or trips, also features a link to AA.com, where Facebook users can check for low fares, make reservations, view their AAdvantage miles, check gate and arrival/departure information within their profile page.

"At American Airlines and AA.com, we know that one of the great pleasures of travel is being able to share your experiences and knowledge with others, and our new application on Facebook Platform makes that easy, convenient and fun," said Derek DeCross, Managing Director - Interactive Marketing at American.

"It's also a new portal to everything that American has to offer customers through AA.com. If you read or see something during a Facebook session that inspires you to travel, the start of your trip is just a click away, at AA.com."

Earlier this year, American introduced a mobile version of its website that provides access to most of the same services available on AA.com -- all from a Web-enabled cell phone or other Web-enabled device.

Comments

You must be logged in to post comments.

Upcoming Conferences, Events & Reports


EyeforTravel Research & Reports

28 January 2008

The latest original research on the worlds online travel markets - Europe Online travel analysis - US Online Travel Report 2007 - India, China, Russia, Brazil...

Travel Distribution Summit Europe 2008

Business Design Centre, London, UK 20-21 May 2008

Sell more travel... Reduce distribution costs. The event that shapes the future of travel distribution. 1800+ attendees, 80 exhibitors, 3 collocated executive conferences & 45 seminars

CRM & LOYALTY IN TRAVEL STRATEGIES EUROPE 2008 - Part of the Travel Distribution Summit Europe

Business Design Centre, London, 20-21 May

Enhance profits in today's highly competitive marketplace through accurately segmenting your database, appealing to the right customer at the right time and providing a better customer experience than your competitors

REVENUE AND PRICING STRATEGIES IN TRAVEL EUROPE - Part of Travel Distribution Europe

Business Design Centre, London, May 20-21

Optimise profits and reduce costs through a developing fully integrated revenue and channel management strategy.

ONLINE TRAVEL STRATEGIES EUROPE - Part of the Travel Distribution Summit

Business Design Centre, London 20-21 May 2008

How do you monetise Web 2.0 and use it to sell travel? How do you balance the online channels to achieve maximum sales? With 1800 + attendees sign up for the biggest annual meeting place for online travel decision makers..

Online Marketing in Travel USA 2008

Marriott Michigan Avenue, Chicago 25-26 June 2008

This event is the annual meeting place for travel marketers from across North America. Attend to hear the latest online trends and refresh yourself on the fundamentals. New topics include mobile marketing, social media and affiliate marketing

Travel Distribution Middle East

17th-18th June, Jumeirah Beach Hotel, Dubai

With US $3.2 Trillion worth of Middle Eastern Investment, can you afford to miss out on these Travel Distribution Opportunities? Discover how to reach and develop both Ingoing as well as Outgoing travel markets and learn how to maximise profits within these areas!

Sales and Marketing in Travel Asia Pacific 2008

July, Sydney, Australia

In an increasingly competitive travel marketplace it has never been so vital to secure a robust sales and marketing strategy. Get it right and take advantage of record growth in the region - this conference will show you how!

Travel Distribution and Sales China 2008

Beijing, 24 - 25th September 2008

Create a distribution and online sales strategy to capitalise on the maturing Chinese online consumer. Grow your post Olympic market share.

Online Travel Market Russia 2008

Moscow, 24-25 September 2008

This conference will bring together developments in Russia and from the international markets to examine how hotels, airlines, tour operators and travel agents can maximise profits in this expanding market using new technologies and methodologies.

Travel Distribution Summit North America

Caesars Palace, Las Vegas 1-2 October 2008

America's annual meeting place for hundreds of senior travel marketing, distribution and technology professionals. The highlight being the Travel Distribution Executive Conference which attracts the crème de la crème of the travel industry.

Ancillary Revenue in Travel USA 2008

Caesars Palace, Las Vegas 1-2 October 2008

Our new event is guaranteed to show you how to add substantial profits directly to your bottom line. Learn directly from hotels and airlines who have sucessfully developed Ancillary Revenue programs.

Revenue Management and Pricing in Travel USA 2008

Caesars Palace, Las Vegas 1-2 October 2008

Senior travel executives involved in pricing and revenue management convene for an annual update on the latest RM techniques. This event grew dramtically last year.

Social Media Strategies in Travel Europe 2008 (Part of the Sales & Marketing in Travel Europe Summit)

October, Berlin

Social Media and user-generated content are revolutionising online marketing, opening up exciting new ways to raise brand awareness and adhere to customer expectations. Attend this inaugural event for the European region and find out how real travel companies are implementing and managing Social Media and Web 2.0 features. The event will be held as part of the Sales & Marketing in Travel Europe Summit held annually in Berlin.

Online Sales & Marketing in Travel Europe 2008 (Part of the Sales & Marketing in Travel Summit Europe)

October, Berlin

Europe's annual event for travel marketers returns for a 7th year to provide you with key insight into the latest best practices to market and sell your travel product to the dynamic European market. Twinned with our inaugural 'Social Media Strategies in Travel Europe' conference the event is guaranteed to give you the real-world advice and the competitive edge you need to boost sales in Europe's increasingly crowded online marketplace.

Travel Distribution Japan 2008

Tokyo, Conrad Hotel, 29-30 October

The global trend in online travel is now hitting Japan in a big way. The internet is re-defining the way your customers research and book travel, and creating a whole host of critical business issues, challenges and hurdles to overcome. This conference is an opportunity for you to explore best practices to help you distribute your travel product in Japan and gain the contacts you need to succeed!