BA, American Airlines and Continental in talks to form an alliance

Published: 01 May 2008

British Airways is exploring opportunities for cooperation with American Airlines and Continental Airlines.

independent.co.uk reported that as a first step, the discussions now under way are likely to be centered on forging deeper code-sharing partnerships.

"Rivals fear, however, that BA and American could use any agreement reached now as a starting point to once again attempt a long-desired merger of the two companies. Regulators approved the first attempt in 2001 but studded their approval with so many onerous conditions that the companies scrapped the deal," it added. "A combination of BA and American, the largest carrier in America, would yield a giant with two-thirds of the slots at Heathrow for transatlantic flights. The addition of Continental, which earlier this year spent $209m on four sets of take-off and landing slots at Heathrow, would create one of the largest airlines in the world."

According to timesonline.co.uk, discussions are not thought to include any plans for a merger, as current foreign ownership rules of US airlines would rule out such a move. Rather, if the carriers successfully applied for immunity from antitrust regulators this could potentially give them the right to co-operate over fares and frequent-flyer programmes as well as co-ordinating schedules.

BA and American Airlines are already partners in the oneworld global alliance. Talks are likely to involve Continental joining this group.

Continental said it would stay independent for the time being but would "continue to review potential alliances and our membership in SkyTeam".

"We are considering alternatives to SkyTeam as we carefully evaluate which major global alliance will be best for Continental over the long term," it said.

For its part, Virgin Atlantic Airways Ltd. said a proposed three-way marketing tie among British Airways, AMR Corp.'s American Airlines and Continental Airlines Inc. would be anti-competitive.

Richard Branson, president of Virgin Atlantic, weighed in after British Airways said it was in talks with the US carriers.

"When BA and AA first tried to get together nearly ten years ago, the regulators ruled it was against the consumer interest," said Branson of British Airways and American Airlines in a statement. "Nothing has changed. A linkup between BA and AA is still anti-competitive, and now they have the cheek of trying to add Continental to the mix, too."

Comments

You must be logged in to post comments.

Events, Conferences and Reports

Travel Distribution Summit North America 2009

The Westin, Chicago, September 16-17

This event consistently attracts the top names in travel distribution, marketing and ecommerce. It will feature the biggest names in travel and will cover the topics that are vital to your business. Plus, it is the best networking opportunity for senior travel executives in North America.

Travel Distribution Summit India 2009

October

TDS India is the subcontinent's only travel distribution, sales and technology forum. It is the trusted annual meeting place for debating the next evolutionary phase of in this dynamic region.

North American Online Travel Report 2009

2009

The North American online travel market is growing. This report is packed with statistics and analysis that will show you how and where. Vital to create a strategy that will enable you to succeed

Travel Distribution In-house Research and Training

Available Now

Access video footage from the world’s biggest meeting of online travel and travel distribution execs. Includes more than 50 conference talks, slides and panel debates. Topics covered include online travel strategies, revenue management and ancillary revenue.

Revenue Management and Pricing in Travel USA 2009

September 16-17, Chicago

Senior executives involved in Revenue Management and Pricing convene for this annual update on the latest RM, pricing and profit optimization strategies. With an emphasis on consumer behavior and scientific methodology, expert speakers from hotels, airlines and academic institutions will reveal how to grow revenue in the economic downturn.

Mobile Strategies for Travel 2009

The Westin Michigan Avenue, September 16-17

How to use mobile technology to sell more of your travel product. Conference, networking and origianal research that will help you use mobile to maximize sales

Mobile Technology in Travel Report: The Detail

May-September

The second in the series of EyeforTravel's School of Mobile reports. This report has been designed from the ground up to help decision makers in the Travel and Tourism industry navigate the mobile ecosystem and make intelligent decisions about understanding and embracing mobile. Free to the travel industry

Sales & Marketing in Travel Europe 2009 Summit

13-14 October, Prague

In this challenging economic climate it's never been so important to review your marketing spend. This event is packed full of best practices, refreshing ideas and case studies from leading marketers in the travel industry.

Social Media Strategies in Travel

13-14 October, Prague

Hear insightful case studies from leading travel brands on how to successfully create a social media strategy that adds real value to your business. Part of EyeforTravel's Sales & Marketing in Travel Europe, this two day conference cuts through the hype and leaves you buzzing with ideas to implement at little extra cost!

EyeforTravel@WTM - Travel Technology Summit

11-12 November, London

This year at World Travel Market, EyeforTravel are offering you the chance to join some of the most innovative senior executives in travel to discuss key technology in travel issues. The 2 day conference balances poignant discussions and ample networking to help you get ahead – and stay ahead – in travel technology.

Revenue Management and Pricing in Travel Europe 2009

24-25 November 2009, Movenpick Hotel, Amsterdam

The annual meeting place for European revenue management and pricing professionals in travel. This established conference in now in it 6th successful year and will see senior-level executives involved in revenue management and pricing convene for 2 days of networking, knowledge sharing and learning.