American Airlines cuts flights, adds $15 fee for the first checked bag

Published: 26 May 2008

AMR Corporation, the parent company of American Airlines, Inc., has announced significant reductions to its 2008 domestic flight schedule.

The reduction includes a fourth quarter mainline domestic capacity reduction of 11-12% from the previous year. It also outlined plans to retire at least 75 mainline and regional aircraft and unveiled several revenue growth initiatives, in response to the fuel prices, growing concerns about the economy and a difficult competitive environment.

"The airline industry as it is constituted today was not built to withstand oil prices at $125 a barrel, and certainly not when record fuel expenses are coupled with a weak US economy," said AMR Chairman and CEO Gerard Arpey.

"Our company and industry simply cannot afford to sit by hoping for industry and market conditions to improve. We must work to overcome our near-term challenges and to secure our company's long-term future for the benefit of our shareholders, customers and employees. We must find ways to cover the cost of providing our services so that we can remain viable and have the resources to reinvest in our company for the future. Those goals are central to the actions we are outlining today."

American also introduced a $15 fee for the first checked bag, given the increasing costs of transporting checked baggage.

This fee, which is effective for tickets purchased on or after June 15, does not apply to: American's AAdvantage programme members who have achieved AAdvantage Gold, AAdvantage Platinum and AAdvantage Executive Platinum level; those who have purchased full-fare tickets in the Economy, Business and First Class cabins; and those with international itineraries (except to and from Canada and US territories, such as Puerto Rico and the US Virgin Islands).

Arpey cited the US airline industry's first quarter 2008 pre-tax loss of nearly $2 billion excluding special items and the fact that eight US airlines that have filed for bankruptcy protection this year, including five that have ceased service. AMR paid $665 million more for fuel in the first quarter than it would have paid at prices from the year-ago period. Its first quarter fuel expense increased by 45% year over year, while its total revenue increased by 5%. The price of jet fuel has increased by more than 10% since April 16, when AMR expected its 2008 fuel bill would be well over $6 billion higher than in 2003.

Arpey also noted that AMR has made much progress in recent years to better prepare it for the current uncertainty.

At the end of the first quarter of 2008, the company's Total Debt, which it defines as the aggregate of its long-term debt, capital lease obligations, the principal amount of airport facility tax-exempt bonds, and the present value of aircraft operating lease obligations, was $15.2 billion, down more than 25% from the end of 2002.

AMR's Net Debt, which it defines as Total Debt less unrestricted cash and short-term investments, was $10.7 billion at the end of the first quarter of 2008, down more than 40% from the end of 2002. AMR also ended the first quarter with $4.9 billion in cash and short-term investments, including a restricted balance of $426 million. It had about $2.7 billion in total cash and short-term investments, including a restricted balance of $783 million, at the end of 2002.

Comments

You must be logged in to post comments.

tromba said on 28 May 08:

Obviously, something must be done as the airlines cannot continue to lose money. But, I'm not so sure that charging a US$15 fee for the first piece of checked baggage is a good place to start.

I predict that American Airlines passengers will push the limits as to how large and how stuffed their carry-on luggage can be. In the cheap-seats section of the plane, there is not enough room in the overhead storage bins. Passengers will take longer to get settled as available space in the bins is taken. And this will mean longer loading times and quite possibly delayed departures.

EyeforTravel Research & Reports

01/07/08

Latest data & analysis for the worlds online travel markets - NEW European Online Travel Report 2008, India, China, Russia...

CRM and Loyalty Strategies for Travel

4-5 March, Sheraton, Atlanta

Meet the leading CRM professionals in travel! Attend this event to find out how to energize your CRM strategy and release maximum value from your customer relationships.

Social Media Strategies for Travel USA 2009

March 10-11, 2009, Hotel Nikko, San Francisco

This event will provide travel executives with a definite how-to guide on measuring and monetizing social media. You’ll hear from senior speakers who have cracked the nut and have proven case-studies and analytics to share. By attending you’ll get the tools you need to push you social media strategy onto the next level; find out how to generate leads, drive traffic, boost conversions and ultimately create sales.

Travel Distribution and E-Marketing Russia

18-19 March 2009

Online distribution is set to explode in Russia. Be on the forefront of change and reap the rewards. EyeForTravel gives you the strategy to become a world class travel-marketer in a fast growing market.

Travel Distribution Summit Asia 2009

1st - 2nd April 2009, Singapore

Asia Pacific's largest meeting for the online travel industry, and a key networking hub of the the new year. 2009's schedule includes:
- Travel Distribution & Sales
- Revenue Management & Pricing
- Online Content & Conversion Strategies

Travel Distribution Summit Europe

19-20 May 2009

The event helps attendees sell more, reduce distribution costs, form lucrative distribution partnerships, price your product right and keep your customers happy.... key goals of any successful travel company!That why 1500+ decision makers attend each year making this the world's biggest event for online travel executive and heads of pricng and distribution.

Travel Payment and Fraud Conference

19-20 May 2009, Part for the Travel Distribution Summit

Success is a matter of maximising profits whilst minimising losses…if only it was that simple. Well in some cases it is! The Travel Payment and Fraud Conference is designed to show you ways to minimise loses whilst maximisng the revenues you take. Leading travel companies will share simply strategies to reduce transaction costs and fraud whilst encouraging customer loyalty and conversions.

Hotel Technology Forum

19-20 May, Bussiness Desighn Centre, London, Part of the Travel Distribution Summit

Evaluate the Best Distribution and Reservation and Distribution Technology for your Hotel.

The Get Funded Show - The Travel Industry

19-20 May, London, Collacted with the Travel Distribution Summit

Where investors meet, examine the investment potential and do deals with top travel entrepreneurs. The place to find the future leaders of the Travel industry

Ancillary Revenue & Partnerships in Travel Europe 2009

19-20 May, London

After the phenomenal success of the inaugural Ancillary Revenue in Travel Europe conference earlier this year in Dublin, the event returns for another successful year. This is a must attend event for all travel companies who are eager to take advantage of the mulitude of revenue streams available to them outside of their core product. If you sell travel online then you could boost revenues by as much as 40%!

Destination Marketing Strategies for Travel USA

May 28-29, Miami

For this event we’ll apply EyeforTravel’s winning formula to a new topic. We’ll carry out extensive research, identity the key issues and select top notch speakers from leading suppliers, CvBs and DMO’s. Topics on the agenda include social media and email marketing.