Social network industry's first "Destination Widget"
Published: 27 Jun 2008
Wyndstorm Corporation has launched a social media platform, Socialframes.
It is being described as the social network industry's first and only "destination widget" – a small snippet of code that provides a user one-click access to a promotional website including a virtual world.
Socialframes consists of a custom interactive environment with tailored content of any media type that can be pushed on a one-to-one basis no matter how many friends are in the Socialframes virtual destination.
A release stated: "The novelty of this innovative social media tool is that it finally offers online marketers and viral promoters fast turn-around customisation of an experiential marketing programme. Socialframes provides profile-based content management within an interactive online destination that includes in-scene Internet Protocol Television programming and video distribution within a 2.5D interactive virtual reality environment. Wyndstorm has successfully integrated all of these important features into this groundbreaking Web widget."
"With Wyndstorm's Socialframes product, any advertiser interested in participating in online promotions will benefit from faster and lower cost implementation compared to the high cost of internally-built technologies. With Socialframes, there is no need to hire advanced interactive programmers to rollout compelling and effective online promotions. Wyndstorm's Socialframes product is a pre-built, interactive Web platform and content management system that enables the creation of dynamic, targeted online promotions in a matter of weeks versus months."
Socialframes lets multiple Internet users interact in virtual 2.5D environments without having to download additional software. As a destination widget, embedding a customised Socialframes online promotions campaign into existing Web 2.0 social networks or existing websites is easy.
"Our dynamic multi-media content management system proactively extends online social marketing and web-based promotions. Content placement is administrator-controlled with the click of a button with Socialframes' easy-to-use social media platform so that the power of social media marketing can be optimised," said Marian Sabety, CEO, Wyndstorm.
Potential industry applications for using Socialframes include online retail, training, gaming, financial services, transportation, and travel. As an example, online advertising of travel packages, or group travel specials, could be proactively promoted using a custom-tailored Socialframes programme.
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