Americans conducted 11.5 billion core searches in June

Published: 21 Jul 2008

Americans conducted 11.5 billion core searches in June, representing a seven percent gain versus May, according to the monthly comScore analysis of the US search marketplace.

In June, Google Sites retained its lead in the US core search market capturing 61.5 percent of the searches conducted, down slightly from 61.8 percent in May.

Google was followed by Yahoo! sites (20.9 percent, up from 20.6 percent in May), Microsoft sites (9.2 percent, up from 8.5 percent in May), Ask Network (4.3 percent), and AOL LLC (4.1 percent).

As per the information available, the search report is based on the five major search engines, taking into account partner searches and cross-channel searches. It excludes searches for mapping, local directory and user-generated video sites.

Comments

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Kilgore said on 22 Jul 08:

As an American, thinking about recent conversations with friends and neighbors, this increase in the number of online searches may not necessarily be positive. A 7% gain over the previous month is significant and begs for more detail and an explanation.

What are Americans searching for online? Why do Americans suddenly have more time to spend online?

Just a hunch, but this increase in online searches could have something to do with the worsening US economy.

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