Vegas.com introduces mobile applications
Published: 22 Jul 2008
City destination travel website Vegas.com is launching Mobile Concierge and Box Office in Your Pocket applications. The launch marks the first-ever deployment of mobile show ticketing in Vegas combined with mobile concierge services.
Vegas, the largest seller of Las Vegas show tickets and source for Vegas information, shared that the Mobile Concierge service is for customers already in Vegas, with current day and next day show and tour listings. It also has extensive, updated information on Las Vegas hotels. It is available by texting 777 to shortcode VEGAS (83427) or by visiting mobile.vegas.com on handheld devices. Users can browse show times, ticket prices, reviews and, soon, view video clips on specific shows.
Users select a show or tour offering, click when they're ready to buy and are instantly connected to a live expert in Vegas.com's 24-7-365 contact center who quickly completes the transaction by taking the customer's name and credit card number.
"We didn't want customers trying to peck away at tiny keyboards while they're in motion to enter credit card information," said Howard Lefkowitz, president, Vegas.com. "Visitors have the convenience of browsing and making selections on their mobile devices, and then use a very capable device that they are quite familiar with – their phone – to complete the transaction."
Confirmation information is e-mailed to the customer's mobile device or a standard address (their choice). Customers then have the option of picking up their tickets at a box office or they can choose to save a tree and use VEGAS.com's Box Office in Your Pocket application, which introduces innovative mobile show ticketing with tickets sent directly to a customer's phone or PDA.
At supported VEGAS.com-operated Box Offices, customers will utilise a 2d barcode ticket displayed on their mobile device to directly enter the theater. Currently operating at the Wynn Las Vegas, Vegas.com.com's Box Office in Your Pocket will be deploying at additional locations in the upcoming weeks.
"From your PDA you can browse what's available in Vegas, book entertainment experiences and not miss a minute of your trip," Lefkowitz said. "The Wynn is the first hotel to take full advantage of the technology, enabling customers to use their phones as a show ticket. When visiting Vegas, there's only one bookmark to put in your mobile device – mobile.vegas.com."
The application, engineered in partnership with Icon Mobile, adapts to fit different phone and screen sizes and looks slightly different on each device.
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Kilgore said on 24 Jul 08:
This looks like a good idea, and it's especially smart to have the client first do the search and selection of the event, the complete the transaction by phone.
However, I have to wonder how many people decide at the last minute whether or not to attend a particular show. It would seem that most people would have gone online before starting the trip to Las Vegas, and made advance bookings.
On the other hand, this mobile service could be used to promote last-minute specials.