Integration is key to Maximise Media Spend
Published: 13 May 2007
As more consumers shift online, firms are recognizing the need to meet them there. Consumers are increasingly turning to the Web to do research as well as to purchase – though they still might ultimately decide to buy offline.
As more consumers shift online, firms are recognizing the need to meet them there. Consumers are increasingly turning to the Web to do research as well as to purchase – though they still might ultimately decide to buy offline. Marketers are realizing that developing multiple touchpoints to interact with the client at any stage of the buying cycle leads to greater benefits: that offline advertising can build awareness and drive traffic to their web site, and conversely, that Search findings can help them develop more effective offline campaigns, since Search provides a real-time, accurate snapshot of how your brand is being researched, and how your customer finds you. Additionally, new Marketing channels are gaining ground, as a number of consumers choose to “opt out” of the ordinary channels, preferring to dictate when and where they want to be interact with an advertiser, for example, through the most “intimate” of channels, their mobile phone. It is becoming increasing evident that an integrated approach can maximise the effectiveness of all of an advertiser’s media spend
Steak Media, London's fastest growing digital marketing agency, (Booth 95) is offering attendees at this year's Eye for Travel show an opportunity to receive free advice on integrating their digital marketing campaigns to deliver better results. Steak’s clients include Nokia, Siemens, Enjoy England, Digital Direct, swifcover.com, and IPC publications such as Wallpaper and Marie Claire.
On Day 1, 23 May, Duncan Parry, Steak Media's Director of Strategy, will be available to discuss best practice integration strategies between online and offline activities. Parry has worked in Search since 1999, first at a natural search engine (Lycos), then at a paid search engine (Espotting during their partnership with Yahoo) and next at a leading online publisher. His knowledge spans paid search, search engine optimisation, tracking and analytics, integrating offline and online mediums, and exploiting Web 2.0 technologies and services. During his time in the industry he has worked on campaigns for clients such as eBay, Expedia, Teletext, Visit London, and Enjoy England.
On Day 2, 24 May, Naomi Lennon, Steak’s Mobile Marketing Account Director, will be on be available with a senior representative from O2 to discuss your mobile marketing queries. Naomi comes from Mindshare (where she worked on digital campaigns for clients such as 3 Mobile and Volvo) and most recently Walker-i.
Call or email us to book in advance for a 20 minute session:
+44 (0)20 7420 3514, ask for Sami Kasap, Sales Manager
sales@steakmedia.co.uk
Steak Media
Booth 95
www.steakmedia.co.uk/eyeForTravel
If you are a paid conference delegate, you can hear Duncan Parry an a panel discussion on Day 2 with our client Enjoy England, the travel portal for English tourism. He and Constandina Milios, Online Marketing Manager, Enjoy England, will be speaking with other participants on the topic of “Travel Search Optimisation - Maximising ROI”. If you are an exhibition attendee, you can hear more from Steak about Integrating Your On and Offline Marketing activities from Steak COO Tony Samios, who will be leading a free workshop at 9am on 24 May.
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