News in europe:

Competing in a price war without suffering long-term damage

Published: 12 Mar 2010 (0 comments)

IN DEPTH: Preferred Hotel Group’s Brij Bhushan Chachra on critical issues in revenue management

Psiloc adds hotel bookings plug-in to World Traveler

Published: 12 Mar 2010 (0 comments)

Polish mobile solutions innovator Psiloc has signed an agreement with corporate online booking company Hotelzon to add a hotel bookings plug-in to its flagship travel platform, World Traveler.

Accorhotels.com to offer up to 50pc off in 2,000 hotels in Europe

Published: 12 Mar 2010 (0 comments)

Accorhotels.com has launched its `Crazy Prices’ promotion, offering up to 50 percent off in 2,000 hotels throughout Europe.

Bing TV ad campaign launched in the UK

Published: 11 Mar 2010 (0 comments)

Microsoft has created its first UK TV advertising campaign to promote Bing. The campaign will run for three months and will include three TV ads.

Transforming the reach of independent hotels and small-medium chains

Published: 11 Mar 2010 (0 comments)

Amadeus says it has come up with a new distribution and marketing service that will transform the reach of independent hotels and small-medium chains.

Thomas Cook to acquire Think W3

Published: 11 Mar 2010 (0 comments)

Thomas Cook Group has agreed to acquire 100 percent of Think W3 Limited, the owner of Essential Travel. Financial details weren’t shared.

TravelTainment acquires German online marketing firm

Published: 11 Mar 2010 (0 comments)

TravelTainment has decided to acquire Bonn, Germany-based online marketing company Pixell.

“RM should be tasked with profit optimisation, not profit management”

Published: 10 Mar 2010 (0 comments)

IN-DEPTH: Steve Pinchuk on the usage of metrics for yielding and accounting. Revenue management professionals quite often get into the RevPAR vs GOPPAR debate.

6 key ways to sell more travel in 2010

Published: 10 Mar 2010 (0 comments)

By Tim Gunstone, Managing Director, EyeforTravel. Somehow, despite nervous CFOs and minimal investment, brave marketing and distribution professionals have continued to innovate in the online and mobile channels with phenomenal success.

Lowcostholidays.com seeks applicants for the ‘job' of brand ambassador

Published: 10 Mar 2010 (0 comments)

Lowcostholidays.com is on look-out for a new, non-celebrity brand ambassador.

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Social Media Strategies for Travel 2010

March 24-25, San Francisco

Now in its 3rd successful year this is the only event to be focused 100% on the profitable application of social media in the travel industry. Find out how to drive maximum return on your social media initiatives - we guarantee no stone will be left unturned!

European Online Travel Report 3rd Edition

2009-2010

This comprehensive report will help you understand the incredibly complex European online travel market and allow you to pinpoint specific growth opportunities for your travel company.

Sales Management in Travel and Hospitality

17-18 June 2010

As the travel consumer continues to demand more, sales teams need to perform to higher expectations than ever. This two day industry conference will provide all the necessary ingredients to learn how to thrive by using the latest technology, communications, strategies and motivational techniques, along with advice on hiring, training and working with other sectors within the company to improve sales.

Travel Distribution Summit Asia 2010

April 28 - 29th, 2010

Asia's trusted meeting place for all travel distribution, marketing/sales and revenue professionals.

Travel Distribution Summit Europe 2010

17-18 June 2010

Taking the 4 cornerstones of travel commerce and placing them under one roof. Over the last 12 years, this event has consistently addressed the key issues facing the people who market, distribute, price and sell travel. It's also the best place to meet the partners and make the deals that will ensure your company becomes, or remains, an industry success story.

Online Marketing Strategies for Travel 2010

1st Week June, Miami

A must-attend event for all travel marketers. Hear real life case studies from top travel brands who have used powerful, innovative marketing strategies to boost travel sales – even when times are tough.

Online Marketing & Social Media Strategies for Travel Summit 2010

5-6 October, Andels Hotel, Prague

Formerly known as the Sales & Marketing in Travel Summit, this well established event examines key strategies to engage customers in the new media landscape. Join top travel brands who’ll share insightful case studies, best practices and ideas!

Travel Distribution Summit North America

13-14 October, 2010 - Chicago

Now in it’s 12th successful year, this is THE travel industry event where the North American online travel industry meets to network, share fresh industry knowledge and learn profitable new strategies.

Travel Distribution In-house Research and Training

Available Now

Access video footage from the world’s biggest meeting of online travel and travel distribution execs. Includes more than 50 conference talks, slides and panel debates. Topics covered include online travel strategies, revenue management and ancillary revenue.