europe
IN-DEPTH: Aligning CRM strategy directly with the sales team
CRM can be an able ally for the sales/marketing department in an organisation.
Each day, people interact with your brand online — whether you’re involved or not. Social media supports your community by providing a platform for end users to communicate with your brand.
The results of BuzzCity’s fifth global survey investigating consumer mobile behaviour has indicated that user education is clearly inadequate as many are not aware of the m-banking services on offer.
IN DEPTH: Preferred Hotel Group’s Brij Bhushan Chachra on critical issues in revenue management
Polish mobile solutions innovator Psiloc has signed an agreement with corporate online booking company Hotelzon to add a hotel bookings plug-in to its flagship travel platform, World Traveler.
Accorhotels.com has launched its `Crazy Prices’ promotion, offering up to 50 percent off in 2,000 hotels throughout Europe.
Microsoft has created its first UK TV advertising campaign to promote Bing. The campaign will run for three months and will include three TV ads.
Amadeus says it has come up with a new distribution and marketing service that will transform the reach of independent hotels and small-medium chains.
Thomas Cook Group has agreed to acquire 100 percent of Think W3 Limited, the owner of Essential Travel. Financial details weren’t shared.
TravelTainment has decided to acquire Bonn, Germany-based online marketing company Pixell.
