Feb 5, 2014

It may be easier to take the path of least resistance, but columnist Tom Bacon believes there is nothing wrong with a bit of disruption

Continue Reading

RSS Recent Articles

  • How to sell travel in a big data world

    Mar 6, 2014

    Hong Tsui, Vice President of Finance and Analytics, Switchfly, Inc. looks at bringing scientific data best practices to your travel business

Industry Insight

Helpful hints for demand forecasting and discounting right

Oct 10, 2013

Did you know that to meet the industry norm for forecasting accurately you need to be no more than 5% off your targets. Part of forecasting well...

Why getting to grips with how data drives loyalty is not a nice-to-have it’s vital

Nov 19, 2014

Whether you are a hotel, airline, meta search player or online travel agent, if you want to drive loyalty you need to give your customers what they...

Priceline: no it’s not on the skids

Nov 14, 2014

A change of management can make investors edgy but is that really necessary? Sally White takes a look

Intelligence Brief

Myths and mistakes: 3 ways to avoid common big data slip-ups

Mar 12, 2014

Used wisely data and analytics can help travel brands find the industry’s sweet spot – delivering the perfect trip

Four ideas to help airlines challenge and disrupt the status quo in RM

Feb 5, 2014

It may be easier to take the path of least resistance, but columnist Tom Bacon believes there is nothing wrong with a bit of disruption

Executive Viewpoint

Segmenting and Targeting Customers For An Improved Consumer Facing Strategy

Jan 22, 2014

Michael Case, VP Marketing and Senior Loyalty Officer, La Quinta Inn & Suites looks at how utilize loyalty programme data: get your strategy spot-on, plus learn how to deal with coalition and partnership data hurdles

Data & analytics: the bridge to a truly personal customer experience

Nov 18, 2014

These are testing and changing times but digitisation, hyperconnectivity and personalisation are the future, writes senior Carlson Wagonlit’s Travel’...

A CTO’s five step guide to big data: Small tips for a successful journey

Sep 10, 2014

Greg Garrison, CTO at TUI, has been captaining TUI’s probe into the world of big data analytics. A technology pioneer with years of experience at the...

Press Release

Smart Travel Analytics 2015: the Big Data event to answer your big questions

Sep 25, 2014

EyeforTravel's popular data & analytics conference is back for a third year

The Weekly Eye: Virgin to trial Google Glass, Skyscanner soars

Feb 13, 2014

Feb 5 – Feb 11: Virgin Atlantic and Glass, Skyscanner boost turnover, When search met science fiction, Mad for meta and more….our pick of the week’s...