Feb 5, 2014

It may be easier to take the path of least resistance, but columnist Tom Bacon believes there is nothing wrong with a bit of disruption

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Industry Insight

The Weekly Eye: New Zealand into orbit, BA breaks ground, TripAdvisor and the future

Jan 8, 2014

Happy New Year! Our story picks this week deliver some top tips and trending snippets to propel you into 2014

5 steps to an oh-so digital omnichannel world

Nov 24, 2014

Forget social or mobile first, digital is the word in an omnichannel world. Mariam Sharp outlines insights from a recent EyeforTravel event

Why getting to grips with how data drives loyalty is not a nice-to-have it’s vital

Nov 19, 2014

Whether you are a hotel, airline, meta search player or online travel agent, if you want to drive loyalty you need to give your customers what they...

Intelligence Brief

Myths and mistakes: 3 ways to avoid common big data slip-ups

Mar 12, 2014

Used wisely data and analytics can help travel brands find the industry’s sweet spot – delivering the perfect trip

Four ideas to help airlines challenge and disrupt the status quo in RM

Feb 5, 2014

It may be easier to take the path of least resistance, but columnist Tom Bacon believes there is nothing wrong with a bit of disruption

Executive Viewpoint

How new data and analytic trends can help improve segmentation efforts

Jan 14, 2014

Dario Cardile, Chief Marketing Innovation Officer, Bravofly Rumbo Group looks at segmentation to help pan out the single customer view: make it personalised and increase booking conversion

Data & analytics: the bridge to a truly personal customer experience

Nov 18, 2014

These are testing and changing times but digitisation, hyperconnectivity and personalisation are the future, writes senior Carlson Wagonlit’s Travel’...

A CTO’s five step guide to big data: Small tips for a successful journey

Sep 10, 2014

Greg Garrison, CTO at TUI, has been captaining TUI’s probe into the world of big data analytics. A technology pioneer with years of experience at the...

Press Release

Smart Travel Analytics 2015: the Big Data event to answer your big questions

Sep 25, 2014

EyeforTravel's popular data & analytics conference is back for a third year

The Weekly Eye: Virgin to trial Google Glass, Skyscanner soars

Feb 13, 2014

Feb 5 – Feb 11: Virgin Atlantic and Glass, Skyscanner boost turnover, When search met science fiction, Mad for meta and more….our pick of the week’s...