Feb 5, 2014

It may be easier to take the path of least resistance, but columnist Tom Bacon believes there is nothing wrong with a bit of disruption

Continue Reading

RSS Recent Articles

  • Know your customers and keep them

    Mar 6, 2014

    Rebecca Fraiz, Consultant, Advanced & Consumer Analytics, Strategic & Portfolio Marketing, IHG talk about the role of data in maintaining positive relationships with customers

Industry Insight

The analytics transformation: Becoming a data-driven organization

Dec 2, 2014

Carlos Sanchez, Snr Manager, Big Data Analytics, Carlson Wagonlit Travel, discusses becoming a data driven organization

3 tools to help revenue management teams optimise a new airline route

Feb 3, 2015

With record numbers of new routes set to launch in 2015, how do you get your forecasting right? In Part 1 of a new two-part series Tom Bacon takes a...

Forget oil - for now at least - and watch the currencies

Jan 27, 2015

Yes, the price of raw materials and currency fluctuations impact the travel industry but just how much?

Intelligence Brief

Myths and mistakes: 3 ways to avoid common big data slip-ups

Mar 12, 2014

Used wisely data and analytics can help travel brands find the industry’s sweet spot – delivering the perfect trip

Four ideas to help airlines challenge and disrupt the status quo in RM

Feb 5, 2014

It may be easier to take the path of least resistance, but columnist Tom Bacon believes there is nothing wrong with a bit of disruption

Executive Viewpoint

Big Data for Marketing - Cut Through the Hype and Understand What Big Data Means to Your Brand 

Feb 27, 2014

Tony Aslanian, Director of Marketing & Revenue Strategy, Nickelodeon Suites Resort, Irene Pallais, Area Internet Marketing Director, New Orleans Hotel Collection questions whether you are using Email to its full potential.

Lost in interpretation? Consider these jargon busting tips for revenue management

Jan 23, 2015

The travel industry loves a bit of jargon but even department specific lingo can impact communication between departments. Tom Bacon is here to help

Not just about the upsell: why branded airline fares should be a way to simplify the buying decision

Dec 8, 2014

In the complex world of ancillary fees, branded fares can simply be an easier way for customers to understand what they are paying for and that doesn...

Press Release

Smart Analytics 2015: Identify, Track and Target the Modern Digital Consumer Effectively

Feb 2, 2015

Research & analysis into online consumer behaviours and best practice for using analytics to boost conversion and retention

Smart Travel Analytics 2015: the Big Data event to answer your big questions

Sep 25, 2014

EyeforTravel's popular data & analytics conference is back for a third year

The Weekly Eye: Virgin to trial Google Glass, Skyscanner soars

Feb 13, 2014

Feb 5 – Feb 11: Virgin Atlantic and Glass, Skyscanner boost turnover, When search met science fiction, Mad for meta and more….our pick of the week’s...