Revenue management as a discipline is changing rapidly and the people behind important revenue decisions must move with the times. EyeforTravel.com has a wealth of content on this very niche subject, which revenue managers really can’t afford to miss.

From big data and analytics to pricing decisions and using the right metrics, revenue managers must increasingly be across all aspects of the business. Here are ten articles from EyeforTravel.com that shed light and share insights on this multifaceted discipline.

1.  Rate parity: Should it stay or should it go?

It is the question that many are asking, but what is the right answer. Rate parity is a controversial issue. Some love it, some hate it and some can’t live without it. If revenue managers aren’t talking about it publicly, they are certainly thinking about how it impacts their business – both negatively and positively. One thing is certain - this is going to be in the news for some time to come.

2.  Airlines versus hotels in the battle for the best pricing strategy

Hotels tend to follow airlines when it comes to trends in travel. However, when it comes to pricing there are some clear differences and the challenges they face differ. In this in depth article we consider how two big travel sectors are approaching something that all businesses need to get right in what is often a price sensitive market.

3.  Lost in distribution: what independent hotels must do today to regain control

Here industry players identify some top tips for independent hotels which have become, in some cases, too over reliant on OTAs for their business.

4.  Pricing decisions: Factors to consider in an increasingly global market place

EyeforTravel regularly features guest columnists. One of these is Taoufik Haraketi, a reservations manager and blogger involved in hotel revenue management and hotel online marketing, who is based in Tunisia. An interesting view from an interesting part of the world!

5.  The art of upselling using analytics can boost the bottom line

Hotels must constantly drive incremental revenue. However, counting and analytics is one way to achieve this. How? Because analytics helps you discover what appeals to your customer and this in turn helps you make relevant offers. In this detailed piece, EyeforTravel.com shares several useful insights from big brand names like Carlson Hotels WorldWide, Pillar Hotels & Resorts.

6.  Five steps for hotels to deliver higher revenue from yieldable channels

In this article we identify five ways to generate higher revenue from yieldable changes. Of course that means considering a number of factors including the lead time associated with booking channels, the selling strategy for a particular channel (packages, value added offers and so on) and the demand profile of different channels. The more astute hotel companies become in nurturing yield, the easier it is to find a balance.

7.  Finding the right metric: measuring hotel performance is a tricky business

Measuring performance isn’t easy but in this piece we take a closer a look at a range of possible metrics that revenue managers can apply, and where there still room for development.  Royal Orchid Hotels, for example, speaks out on the need for a new metric to measure consumer satisfaction and loyalty.

8.  Big data, big overstatement?

Well the headline says it all. EyeforTravel.com likes to stir things up a bit and this piece sees top brands telling us that not only do travel brand need big data, they also need high performance analytics among other interesting snippets.

9.  Hilton learns a new language to integrate revenue management on all fronts

It is always good to hear from how senior management at big brands like Hilton are approaching revenue management. EyeforTravel.com has access to some of the world’s biggest brands and in this article we talk to Eoin Furlong, Senior Director - Revenue Management Analysis & Support at Hilton Hotels, who sheds light on how they are aligning and integrating data from many different sources. Oh and by the way, he will be speaking at the Travel Distribution Summit, North America 2013 in Chicago (22-24)

10.  Big Data must deliver heads on beds not simply brand awareness

While raising a brand’s profile is obviously important, the bottom line is that if you can’t sell room nights at the right price, you may as well shut up and go home. Using big data wisely can certainly help, but those managing this data must work the data hard in order to achieve truly targeted, relevant offers.