Airfare shopping solution provider Vayant Travel Technologies has announced the release of Airfare Intelligence (AFI).

AFI is a snapshot of future airfares worldwide, according to the company.

Boyan Manev, director of product marketing, Vayant said AFI takes the customer specific origin and destinations (O&Ds) and calculates the total price (base fare, IATA taxes, YQ/YR, CAT12, etc.) on a per carrier basis. The results, which can be delivered up to multiple times per day, are then pushed to the customer in a choice of standard formats.

During the development of AFI, the company conducted sample studies of a few major carriers.

“We found that our unique view of the total priced fare showed significant revenue leakage in the tens of millions range,” said Brannon Winn, CCO of the company. “Even if a carrier were to recapture 10 percent of that we are still talking about over $1 million per year in incremental revenue for a mid-size carrier. That’s the kind of value AFI brings to the market.”

All pricing calculations occur outside of an airline’s host or a GDS, and therefore, do not affect Look-to-Book ratios. This allows airlines to lower host transaction fees and online travel agencies (OTAs) or meta-search engines to utilise their transactions for productive booking activity.

Referring to the marketing potential of this data, the company mentioned that AFI will allow for significant marketing campaigns to abide by the latest DOT regulations without a hit to booking productivity.