Revenue and Data Management
Carlson Hotels focuses on demand forecasting
Carlson Hotels Worldwide has selected QL2 for its Carlson Hotels Stay Night Automated Pricing (SNAP) initiative.
Published: 29 Jun 2009
Carlson Hotels Worldwide has selected QL2 for its Carlson Hotels Stay Night Automated Pricing (SNAP) initiative.
QL2 will provide on-demand data on competitive and market dynamics for 700 of the Carlson Hotel properties in the United States and Asia Pacific.
The SNAP process optimises pricing in order to maximise revenue through demand forecasting.
The QL2 Data Services provides Carlson Hotels Worldwide with specific, manageable data on properties, rates, amenities and other factors that matter when making strategic pricing decisions.
Jim Rozell, senior director of revenue optimisation at Carlson Hotels Worldwide, said, “SNAP is allowing us to push revenue management from a centralised function out to the operational levels of our properties where we can now empower hotel employees that are busy providing guest services to also make data-driven revenue optimisation decisions with the click of a mouse.”
“Their (Carlson’s) vision for SNAP of combining current competitive and market data with historical insights is an industry first,” said Russ Aldrich, chief executive officer, QL2.
Read more: forecasting
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