Revenue and Data Management

Crystal Cruises has gone for a complete revamping of its 2010 pricing and promotions with extended value-added features.

Published: 23 Sep 2009

Crystal Cruises has gone for a complete revamping of its 2010 pricing and promotions with extended value-added features.

The company has shared that next year’s cruises will be as much as 15-20% lower than comparable cruises in 2009 - whether one takes advantage of the free air/sea package, including transfers, or opts for the cruise-only credit.

Crystal Cruises has decided to go ahead with this initiative after conducting a research. It featured more than 2,000 consumers and travel agents.

The research revealed that even the most high-end cruise travelers respond to some savings messages over others. Based on the findings, virtually all of Crystal’s 2010 cruises have been re-priced to offer guests bigger savings, convenience, and greater value for its worldwide sailings.

“The scope of changes we’ve made is unprecedented as we literally have to reproduce every piece of collateral we’ve had in the marketplace,” said says Bill Smith, senior vice president of Crystal Cruises.

“However, our research validated that consumers respond to the value of the `two-for-one’ more than any other discount messages.”

Bargain prices

According to a report filed by the UK-based The Daily Mail, more people are taking to the seas for their holidays and making the most of discounts on luxury cruise holidays.

White Star Cruises has reported a 30 percent increase in luxury cruise bookings as people book their 2010 holidays at heavily discounted prices.