Finnair, the national flag carrier and largest airline in Finland, has taken an initiative to tailor its customers’ online experience.

The airline has chosen Amadeus Dynamic Website Manager for this initiative. According to Amadeus, its offering is uniquely underlined by airline business rules rather than coding changes. This means that edits to both content and technical parameters can be made dynamically by business and marketing personnel rather than IT experts.

Finnair is to become the first airline to implement Amadeus Dynamic Website Manager.

With this initiative, Finnair is expected to improve revenues as a result of optimised up-sell and cross-sell opportunities, and the ability to benefit from market opportunities through faster deployment of promotions.

Using the customer’s frequent flyer information, travel history, preferences and cached user's browsing activities, Amadeus Dynamic Website Manager will propose relevant offers or services that fulfil the unique needs of Finnair customers.

For example, offering lounge access at off-peak times to frequent flyers that do not usually have access or a massage at a connecting airport if the duration of the connection time is longer than two hours.

Referring to Amadeus’ new offering, Tom Källström, VP Commercial Applications, Finnair, said, “… we are able to guarantee not only consistency, but also a personalised online experience that recognises the unique needs of every customer. We can also improve our time to market with new deals.”

The single package, which is fully hosted by Amadeus, comprises of a booking engine, content editor, media repository, campaign management, portal administration, template engine and full incorporation of airline business rules.