GenaRes Worldwide Reservation Services has announced that it is the first central reservations system (CRS) to be fully

GenaRes Worldwide Reservation Services has announced that it is the first central reservations system (CRS) to be fully integrated with the Ez Yield.com V2 system. GenaRes and Ez Yield completed the integration last month.

Published: 12 Apr 2006

GenaRes Worldwide Reservation Services has announced that it is the first central reservations system (CRS) to be fully integrated with the Ez Yield.com V2 system. GenaRes and Ez Yield completed the integration last month.

The Ez Yield V2 platform provides a way for hoteliers to easily and automatically update and manage their rates and availability on the Internet wholesaler sites.

GenaRes customer Flatotel, a hotel in Midtown Manhattan, was the first to use the integrated system. The third-party wholesaler sites that Flatotel manages using the GenaRes/Ez Yield channel management tool include Virginholidays.com, Quickbook.com, HotelBeds.com, and ExpressReservations.com.

Flatotel reservations manager Clayton Channing said, “Previously, managing Flatotel’s rates on all of the various distribution channels was a nightmare. Although the GenaRes CRS enabled us to easily manage our rate plans on the global distribution systems (GDS) and the retail and opaque Internet booking sites, we had to individually deal with each online wholesaler, manually updating each site one at a time.”

“Occasionally we would load a discounted rate on one of the merchant sites we’ve contracted with, and then inadvertently neglect to load that same discounted rate in the GDSs. Unfortunately, this would cause our corporate travel agency clients to book our rooms via the wholesaler instead of the via the GDS, costing us more in commissions, not to mention extra work for the travel agency. Now, with Ez Yield.com and the GenaRes CRS integrated, we can ensure ‘rate parity’ across all channels, easily and in ‘real time’,” Channing said. “With the GenaRes/Ez Yield interface, from one screen, I can update all of my rate plans across all channels in real time, and ensure there are no errors or discrepancies.”

Terming the tie-up with Ez Yield as a “natural fit”, GenaRes president Eugene Harris said. “Although we’ve always provided our hotel customers with the tools to easily manage their rates and availability on the GDSs and retail Web sites that we access via the Pegasus Solutions Online Distribution Network, the merchant model and wholesale sites have always provided a challenge for our hoteliers.”

Harris continued: “Integrating the Ez Yield technology into our CRS will make managing those sites so much easier for our customers.”

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