Did you know that to meet the industry norm for forecasting accurately you need to be no more than 5% off your targets. Part of forecasting well means understanding ‘unconstrained demand’ – that’s the total demand for a particular date, irrespective of capacity. EyeforTravel’s Ritesh Gupta takes a detailed look at this concept and how it leads to discounting and packaging decisions.

Forecasting in hotels is a critical weapon for hotels. It plays a crucial role in planning for customer demand as well as how to price, and for financial and operational planning. How hotels forecast revolves around events, holidays, weekday or weekend trends, unconstrained demand and current trends. An accurate...