Premier Inn to expand its distribution beyond the UK

Hotel chain Premier Inn and Amadeus have signed a distribution deal, which will allow 580 of the chain’s properties to be booked through Amadeus.

Published: 23 Jul 2010

Hotel chain Premier Inn and Amadeus have signed a distribution deal, which will allow 580 of the chain’s properties to be booked through Amadeus.

The deal will enable Premier Inn to continue to expand its distribution beyond the UK and Irish domestic markets, and focus on key markets including France, Spain, Italy and Germany.

Premier Inn believes it is ideally placed to attract European holidaymakers. The deal will also help Premier Inn to attract more business travellers to their properties, as rooms for the chain will now be accessible through over 103,000 points of sale worldwide.

The implementation of Premier’s properties on Amadeus begins mid-July and work will proceed in phases: prioritising airport and major city hotels.

The implementation will be complete by mid-August this year, when all Premier Inn content will be fully bookable.

The distribution deal has added over 42,000 rooms within the UK and Ireland to Amadeus.

Amadeus already provides Revenue Management Systems (RMS) to all Premier Inn properties in the UK: the new deal will expand the partnership to include distribution as well as IT.

 
 
 

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